Although we have the "business" word in a "business analyst" title, does it mean that any BA can effortlessly communicate with business people and get the value they need? Suddenly, no. Extensive experience shows that working closely with people from business not related to IT is sometimes a true bane for a BA. At first glance it seems that such people are erratic, inconsistent, have no idea what we should do and can change their mind twice a day for any task. But is it true? Or maybe our bias and delusions blocked our clarity and sane reasoning? Let's talk about working with business really closely. Why do they need us? What do they want from us? Why do they sometimes behave oddly? And how we can do the job and finish the tasks without going nuts:) The Speaker - Konstantin Semenov Passionate about business analysis, Konstantin started his YouTube channel to share his experience and advice with business analysts. Konstantin has 12+ years of hands-on experience in business analysis, product management, team leadership and business analysts mentoring. Follow Konstantin social media to get new insights: https://www.instagram.com/konstantin.semenov.923/ https://www.linkedin.com/in/konstantin-semenov-33501759 https://www.youtube.com/channel/UCQvnI3NbsLGMGZr7PLQDiMQ